Brazil's audacious plan to fight poverty using neuroscience and parents' love


Criança Feliz (Happy Child), is a parent-coaching program that was launched in Brazil in 2017 to help parents and children build healthier relationships. The program works by sending skilled social workers to the most financially disadvantaged regions of Brazil to help parents learn the importance of play, emotional interaction and well-being, and how to stimulate intellectual development through interactive activities. The program has already reached 300,000 families.

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