The Next Best Thing

A team of young people helped Kirsten Harris-Talley win a seat in the Washington state legislature. The 63 young people, ages 12 to 22, did more than the traditional behind the scenes work, like phone banking and door knocking. Rather, the young campaign workers participated in strategy meetings, ran the campaign’s Instagram account, and shaped the campaign’s climate justice and youth rights platforms. Ten of the young people were given paid fellowships and carried out responsibilities in all aspects of the campaign, such as voter engagement and fundraising.

In Doña Ana County, New Mexico, boosting civic engagement is a priority. County Clerk Scott Krahling has tried several initiatives to do so, including hosting voter registration drives in schools, consolidating local elections, and implementing ranked choice voting. The clerk’s office also values community input. A nonpartisan advisory council and series of community meetings aim to ensure the community has a say in these civic engagement initiatives.

Philly Youth Vote is a nonpartisan effort, organized by a local social studies teacher, to prepare 18-year-olds to vote. In addition to registering about 700 students in the summer of 2020, the group advocates changing social studies curriculum to include more lessons on civic participation. To connect students with on local issues that directly impact them, they brought 27 candidates to speak in 11 virtual classrooms. The students interviewed the candidates and other schools have used the recordings of the interviews as well. 74% of registered 18-year-olds in Philadelphia cast a ballot in 2020.

Civic participation by youth advocacy groups registered tens of thousands of young voters and educated many more on election-related issues, including local and state ballot initiatives. Events held on zoom provided registration information and helped students connect with their peers, where they made pledges and plans to vote. Arizona PIRG Students New Voters Project educated 10,000 students this way, while CALPIRG Students' 500 volunteers registered 10,000 students, provided voter information to over 150,000 students, and made over 90,000 peer to peer Get Out the Vote contacts.

In Michigan, a group of people decided they were done with gerrymandering: a political process in which district maps are redrawn to favor one party over another. They formed a group called “Voters Not Politicians,” and did what no one thought they would be able to do. “The crowdsourced campaign held 33 town-hall meetings in 33 days, wrote a ballot proposal to give redistricting powers to a citizens’ commission” and “collected 425,000 petition signatures in four months to secure a spot on Michigan’s ballot—a rare feat, usually accomplished only by hiring paid signature gatherers.”

Mississippi Votes has engaged tens of thousands of young voters as well as those who have not historically participated in the electoral process. The organization boosted their digital presence to reach younger voters, engaged people as young as 16 in different capacities, and has several paid fellowships to engage youth more intensively in conducting voter outreach, education, and registration. The organization has registered over 30,000 new voters since 2018.

Libya’s Electoral Outreach Ambassadors program aims to increase women’s trust in the political process and register new voters. The female ambassadors are experienced in civil society participation but are not affiliated with any political or religious group, which is key to building trust given the country’s recent civil war. Ambassadors are trained in many tactics and left to tailor their own strategy so that it is best suited for their own district. Outreach efforts include a combination of house visits, workshops in private and public institutions, and talks with women in public spaces.

Cleveland high school students created votecle.com, a website that centralizes information about local elections. A political alignment survey on the site assesses users’ opinions on important political issues to match them with local candidates. The group focuses outreach on drop-off voters, people who reliably vote in national elections but not local ones. These voters tend to be younger, on average, and cite a lack of information about local candidates and issues as the main reason for not voting. After creating the website, the group got a grant from Cleveland Votes to continue engaging young voters.

A complex combination of successful fundraising campaigns, engaging with and energizing Black voters, and mobilizing the state’s other ethnic and racial groups helped Democrats flip Georgia blue in 2020. Large financial investments allowed organizers to implement effective voter education and registration campaigns and distribute the resources to areas where the need to mobilize voters was greatest. Organizers tapped into Black culture through food, music, and the Black church to energize voters. They also conducted multiracial, multi-ethnic, and multilingual outreach to engage other marginalized groups.

The domestic worker advocacy group, Care in Action, fell short in their goal to elect Stacey Abrams in 2018, which motivated them to mobilize an effective GOTV campaign in 2020. Over 250 of their members canvassed local neighborhoods each day, knocking on over 1 million doors. Overall, the group contacted 5.85 million voters by phone, mail, or in person. The group prioritized making connections with people historically overlooked in the political process and the member organizers make meaningful connections as canvassers because they share similar challenges and concerns as the people whose homes they visit.