On Gay Rights, Moving Real-Life Friends to Action

When Facebook rolled out its Free Basics program offering internet services through a company-controlled portal, Indian activists launched the Save the Internet campaign to oppose the initiative and the practice of "zero-rating" on the grounds that these practices violated Net Neutrality. Through marches, social media organizing, and viral videos, the movement was able to sway public opinion and the Indian regulatory authority ultimately outlawed zero-rating.

To promote the need to end intersex surgery, an organization launched a multi-pronged campaign that raised awareness about the potentially damaging impacts of the practice. The group used social media, created a petition, and held protests outside of a local hospital – all of which resulted in the Ann & Robert H. Lurie Children’s Hospital of Chicago issuing an apology and declaring that "they will no longer be performing intersex surgeries unless absolutely medically necessary moving forward." Throughout the world, similar awareness efforts have also garnered positive outcomes.

A village leader in Gujarat, India is bridging the gap between welfare entitlements and access by translating complex government schemes into one-minute Instagram reels in Gujarati. Since July 2025, Gamit Ripin has created over 50 videos that have amassed 1.15 million views, with 90% of viewers discovering them through the platform's algorithm. As a result, 17 households below the poverty line accessed housing subsidies, and others in need have received pensions and other essential benefits.

In an effort to fight government corruption, an initiative called Tracka monitors public spending allocations and holds town hall meetings in communities across Nigeria to educate residents about the budgeting process. The organization has engaged 967 communities and helped hold officials accountable for projects that were funded but never completed, such as an electricity substation in Kawu.

To reach young voters more effectively, a company called Social Currant matched voter advocacy organizations such as NextGen America and Community Change Action with social media creators. The creators' posts about voting and civic engagement reached roughly 13 million people on TikTok and Instagram.

A viral campaign from Indigenous activists, TikTok creators, and documentary filmmakers led to about 6.3 million letters being sent to federal agencies encouraging them to halt fossil fuel development in the Arctic National Wildlife Refuge. They created social media content and a toolkit for creators to use on their platforms that made it easy for the message to spread.

CekFakta is a collaborative network that fights misinformation with around 6,000 fact-checkers from major Indonesian media organizations, citizens, and academics. The group holds training sessions to help journalists identify doctored images and misinformation, with the idea that participants will pass the skills on to their colleagues. CekFakta impacted 2019 presidential debates with large-scale, real-time, collaborative fact-checking that enabled a quick release of fact-checked information. The collaborative process is key to helping people find high-quality information amid so much online content.

In the 1980s, a virtual messaging network, then known as bulletin board systems (BBSs), acted as a support group for many who were in search of peer support and reliable information as the AIDS epidemic spread. Although the site was a grassroots effort with little to no financial stability, it grew to 500 daily users and 100 messages posted per day.

California Students Vote Project, a public-private partnership, encourages college students to vote. Covid-19-adjusted strategies include sending out multiple emails, using social media, and encouraging peer-to-peer contacts to inform students about how to register to vote and the ways they can actually cast their ballots. Group representatives also visit Zoom classrooms to share information and some students have organized virtual events, such as political trivia night, to foster student engagement. Over 65,000 California students have registered to vote since August, triple the number from all of 2016.

A group of researchers of infectious diseases, virologists, computer scientists, doctors, and nurses have taken to moderating a community coronavirus message board on Reddit to help spread awareness and decrease information around the pandemic. From fact-checking to alerting of breaking news, these volunteers are helping to more efficiently get valid information to those in the online community, while incentivizing the sharing of valuable information via the platform's system of upvotes.