Midwestern Youth of Color Are Using Art and Culture to Build Their Political Power


The Midwest Culture Lab consists of three organizations working to increase voter turnout among young people, especially young people of color. The partners work with artists, musicians, and other creative people to create messaging and campaigns that are culturally relevant and engage young people in civic participation. One partner, the Ohio Student Association, had artists create an ad that used relatable messaging about a criminal justice reform ballot measure to appeal to young people to vote. The ad brought in over 150 volunteers and contributed to doubling Ohio’s youth voter turnout from 2014 to 2018.

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