In Lieu of Money, Toyota Donates Efficiency to New York Charity

Instead of following the traditional corporate model of financial philanthropy, Toyota gave its engineers to the Food Bank for New York City: trained in "kaizen" (Japanese for “continuous improvement). The engineers analyzed and improved the Food Bank's distribution systems, greatly increasing the Bank's efficiency and effectiveness in its anti-hunger efforts. By sharing the business model which made its own business thrive, Toyota's partnership with the city demonstrates how public-private collaboration provides a self-reliant, sustainable solution.

Related Stories