For Ambitious Nonprofits, Capital to Grow

For the superrich and the biggest U.S. charitable foundations, donating to universities, hospitals and cultural institutions is the norm. Less common are donations targeted at "social change" such as alleviating poverty or tackling global warming - but that is beginning to change. An in-depth study from the Bridgespan Group is showing how big bets in philanthropy are paying off, as well as what factors - such as a close donor-recipient relationship - are key to success.

Microfinance was widely lauded for decades as a surefire and promising way to break the cycle of poverty and uplift the economies of the developing world, especially when targeted for women. But hard data has shown that, on its own, micro-loans don't serve to create sustainable change without a comprehensive approach, and that there are many other factors - such as education and healthcare - to consider when leveraging these tools.

There is a substantial argument for increased involvement of private companies in venture philanthropy. Unlike large government bodies and NGOs, private companies are more nimble and experienced when it comes to strategies in marketing, R&D, creating pricing structures, and adapting to rapid social change. Three companies in India are seeing real results by serving India's poorest customers with a market-based approach.

Too often socially useful businesses end up failing because they get ahead of themselves and end up not being profitable. Companies now can select from an 'opportunity map' of ventures that serve the poorest individuals, and are more likely to be profitable and sustainable.

The company that manufactures Lifestraw, a water purification device, has found a way to distribute their product to impoverished Kenyan families for free, while still making a profit. In the global carbon credit market, businesses receive carbon credits for projects that reduce greenhouse gas emissions. These credits can then be sold to companies who need to offset their carbon emissions, allowing green companies to make a profit off of their small ecological footprint.

The company that manufactures Lifestraw, a water purification device, has found a way to distribute their product to impoverished Kenyan families for free, while still making a profit. In the global carbon credit market, businesses receive carbon credits for projects that reduce greenhouse gas emissions. These credits can then be sold to companies who need to offset their carbon emissions, allowing green companies to make a profit off of their small ecological footprint.

Newday Investing is a an app that allows people to begin impact investing with as little as $5. While attempting to engage millennials in socially-conscious investing, the investment firm is hoping small investments will lead to larger investments over time. With funds that focus on areas such as gender equality and climate action, Newday Investing is trying to make impact investing more accessible and interesting to young people as well as to bigger investors.

Public banks are owned and run by governments, and because they store money for the state instead of individuals, they can invest back into the communities they serve instead of extracting from them in the chase for profits.

Due to pressure from shareholders and asset managers to invest sustainably, there has been a rapid growth in environmental, social, and government investing. Assets in sustainable mutual funds globally reached $1 trillion in the second quarter of 2020 and fund managers rolled out 107 new sustainable funds in Europe. Despite this increase in interest, shareholders continue to grapple with balancing sustainable considerations with investment decisions.

Mumbuca is a digital currency used in Maricà’s basic income program. Residents, with few eligibility requirements, can qualify for a monthly stipend to purchase goods and services using a smart phone or a card. The currency runs on the digital platform E-dinheiro and can only be spent in the city limits. Individuals cannot swap Mumbucas for national currency, but businesses can after a 48-hour waiting period and a 1% fee. Local currencies, which are popular in Brazil, help residents increase personal savings and, with increased stipends during the Covid-19 pandemic, allowed informal workers to stay home.