How to Start (and Run) a Bank That Puts People and Planet Over Profits

San Francisco-based New Resource Bank was launched with environmental sustainability lending as its niche. But it pursued easier profits for a time, risking its survival and mission until a new CEO turned its fortunes around with a laser focus on the original mission, bolstered by learning its borrowers' businesses intimately. The bank doubled in size and merged with a larger bank, making itself a model for mission-driven lending in such businesses as solar, wind energy, and organic foods – and by attracting institutional depositors and investors as interested in social change as they are in profits.

Related Stories