How a 'total market approach' reduced maternal mortality in Cross River


The Saving Mothers, Giving Life (SMGL) initiative in Cross River state is helping to address a gap in services that women had been facing during childbirth and reduce the state's and Nigeria's overall maternal mortality rates. The "total market approach" that this initiative used relied on training for birth attendants and better equipping health facilities. Since its launch, maternal health workers have reported a decrease in deaths and an increase in women willing to deliver at public hospitals in the region.

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