Enterprising Solutions: Local Paper Builds, Benefits from Facebook Boom


The strategic use of social media has helped The Oconee Enterprise increase subscribers, and therefore revenue. When a new issue of the paper is ready, a low-resolution preview of the front page is posted, with essentially only headlines visible, to incentivize people to purchase a paper or subscribe online. Editors also post breaking news directly on Facebook rather than the paper’s website. Its total page likes went up from 3,500 to its current audience of over 7,300, and the number of subscribers is up as well.

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