Why an Indian Village Leader's Welfare Reels Are Going Viral


A village leader in Gujarat, India is bridging the gap between welfare entitlements and access by translating complex government schemes into one-minute Instagram reels in Gujarati. Since July 2025, Gamit Ripin has created over 50 videos that have amassed 1.15 million views, with 90% of viewers discovering them through the platform's algorithm. As a result, 17 households below the poverty line accessed housing subsidies, and others in need have received pensions and other essential benefits.

Related Stories