What Other States Can Learn from Georgia's Historic Elections

A complex combination of successful fundraising campaigns, engaging with and energizing Black voters, and mobilizing the state’s other ethnic and racial groups helped Democrats flip Georgia blue in 2020. Large financial investments allowed organizers to implement effective voter education and registration campaigns and distribute the resources to areas where the need to mobilize voters was greatest. Organizers tapped into Black culture through food, music, and the Black church to energize voters. They also conducted multiracial, multi-ethnic, and multilingual outreach to engage other marginalized groups.

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