To Sway Swing Voters, Try Empathy

Deep canvassing goes beyond talking points, encouraging empathetic dialogue. The New York-based organization, Changing the Conversation Together, trains volunteers in the practice of deep canvassing. Instead of just focusing on a candidate’s talking points in an effort to mobilize potential voters, deep canvassing promotes conversation, listening, and empathy. Canvassers are taught to relay a personal story, a message of love, as a way to connect with the people they meet.

Related Stories