The growing global movement to end outdoor advertising

There are 29 Resistance to Advertising Aggression (RAP) groups working in France to ban outdoor advertising such as billboards. The groups worked with the mayor in the city of Grenoble to cancel a contract for 326 outdoor ads. While not all contracts can be changed, RAPs are particularly focused on stopping digital signs because the energy required to run them is harmful to the environment. Groups in the United Kingdom, São Paulo, New Delhi, and Tehran have won campaigns to remove billboards and other outdoor ads, which research shows reinforce sexist and capitalist ideologies.

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