Surprising Data Shows Political Letter-Writing Still Gets Out the Vote

Indigenous communities across Arizona organized grassroots efforts to register Native voters and increase voter turnout in 2020. Members of indigenous communities were able to move on-the-ground efforts forward in a way that outside organizations could not. While just 6% of the state’s voting population identifies as Native American, President Biden won by just 10,000 votes, making the larger turnout across Native nations more relevant. Efforts involved going door-to-door and setting up information booths in central areas and voters responded to canvassers taking the time to talk with people.

The domestic worker advocacy group, Care in Action, fell short in their goal to elect Stacey Abrams in 2018, which motivated them to mobilize an effective GOTV campaign in 2020. Over 250 of their members canvassed local neighborhoods each day, knocking on over 1 million doors. Overall, the group contacted 5.85 million voters by phone, mail, or in person. The group prioritized making connections with people historically overlooked in the political process and the member organizers make meaningful connections as canvassers because they share similar challenges and concerns as the people whose homes they visit.

Common Power has over 2,000 volunteers, mostly white retirees, who reach out to voters and lobby elected officials for things like widespread mail-in ballots. The small, racially diverse paid staff run many traditional voter engagement programs, such as phone banks and voter-registration drives. The organization also focuses on partnering with local organizations and provides extra capacity in the form of trained volunteers for campaigns in 20 states. All programming has become virtual due to the Covid-19 pandemic and substantial time has been spent training volunteers on the new technologies.

Deep canvassing goes beyond talking points, encouraging empathetic dialogue. The New York-based organization, Changing the Conversation Together, trains volunteers in the practice of deep canvassing. Instead of just focusing on a candidate’s talking points in an effort to mobilize potential voters, deep canvassing promotes conversation, listening, and empathy. Canvassers are taught to relay a personal story, a message of love, as a way to connect with the people they meet.

Although achieving higher levels of voter turnout will require more comprehensive and long-term solutions, investments targeted at voter registration campaigns can still have tangible benefits in the short-term. NextGen America, a privately funded nonprofit organization, focuses on mobilizing young people at universities to vote. Their approach engages students who are otherwise unlikely to register or cast a vote with texts and even activities like petting zoos in addition to traditional canvassing.

A group called NextGen Wisconsin is using bounce houses, armies of field organizers, convenient voter registration tables, door knocking, and digital advertising to turn out historically high numbers of youth voters across the state. Other tactics included events with carnivals, petting zoos, therapy dogs, and giant connect four games. The idea is to turn voting into a fun and exciting event, with rallies around youth issues like gun control.

L’Heure Civique aims to make it easier and more flexible for French citizens to volunteer in an era where fewer and fewer people are regularly volunteering, requiring just an hour of service per month and offering up opportunities as they come rather than requiring long-term commitment. The organization is now active in about 250 communities with more than 24,000 volunteers.

Michigan’s Genessee County jail employs two formerly incarcerated organizers who help people detained there register to vote, cast their ballots, and access resources about pivotal election measures. They also coordinate forums with political candidates for offices ranging from the Michigan Supreme Court to the Flint City Council.

In San Diego County, Pillars of the Community trained people incarcerated in local jails to become “inside organizers” who can help others incarcerated there register to vote and fill out their ballots. In all, seven inside organizers helped roughly 230 people register to vote ahead of the 2024 presidential election.

Siempra NC canvasses places like grocery stores, community colleges, flea markets, and trailer parks to register Latino voters, who represent an increasing share of the state’s population but typically have low turnout at the polls. Since January, the organization has registered more than 1,000 people statewide.