Scooter Riders Hate Wearing Helmets. Maybe This Will Help.

Electric scooter companies across the United States brainstorm and pilot creative ideas to get their riders to focus more intently on scoot safety. One e-scooter company, Bird, has launched a pilot that asks riders to take a selfie with their helmet and parked scooter in exchange for future discounts and even free rides. To address the lack of hemet-wearing among riders, companies have also hosted helmet giveaways, online "safety marketplaces," and more.

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