Saving India's mothers through mobile phones

Poor women encounter numerous hurdles during pregnancy and childbirth, many of which too often lead to the death of the baby, mother, or both. A pilot project in Mumbai called mMitra sends weekly voice messages to new and expecting mothers, providing critical information and advice on how to maintain their own health and that of their child. Hundreds of women have registered for the program, helping not only to increase the number healthy pregnancies and births, but creating additional, indirect impacts such as eliminating taboos against morning sickness and emphasizing the importance of women's health in general.

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