“Reverse Innovation” Could Save Lives. Why Aren't We Embracing It?


DIY solutions can overcome the scarcity of medical resources in developing countries and save lives. A simple solution such as replacing expensive uterine balloons with more readily accessible condoms has already helped to give thousands of mothers access to a potentially life-saving medical procedure preventing postpartum hemorrhage. The transfer of this and other proven DIY solutions can help cut health-care costs in more affluent countries with low-cost innovations.

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