In Venezuela, a Rum Maker Offers Gangsters a Life Outside of Crime

Rather than fleeing or fighting the twin threats to its business from criminal gangs and an aggressively anti-business government, the managers of Venezuelan rum-maker Ron Santa Teresa chose to make peace with both through social programs that have calmed what once was one of the violent country's most troubled towns. The company's Proyecto Alcatraz creates economic opportunity for gang members, providing them with job training and psychological counseling. It also courted favor with the socialist government with a housing initiative for the poor. Both programs have proved a boon for business.

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