How Gen Z Is Fighting Back Against Big Tech

Step Up Nigeria’s "Catch Them Young Initiative" uses children’s storybooks and animated films to teach school children how to become anti-corruption ambassadors. The books, which have recently been adapted to animated films, address the dangers of corrupt practices like vote-buying and bribery. The organization not only distributes the books and films, but also trains teachers to give the lessons. Over 250 teachers have been trained and at least 20,000 children have received anti-corruption education materials.

Vaccine Talk is a Facebook group for evidence-based discussion to help both pro- and anti-vaccine people wade through all of the conflicting, and oftentimes wrong, information about the COVID-19 vaccine. The group has a tough reputation because of its strict moderation system and rules of discourse. Each of the group’s 70,000 members was approved by an administrator to join and committed to a code of conduct. Users must be ready to provide citations within 24 hours of posting and the moderators don’t hesitate to kick out members who lack civility, misrepresent themselves, or make unsubstantiated claims.

A team of young people helped Kirsten Harris-Talley win a seat in the Washington state legislature. The 63 young people, ages 12 to 22, did more than the traditional behind the scenes work, like phone banking and door knocking. Rather, the young campaign workers participated in strategy meetings, ran the campaign’s Instagram account, and shaped the campaign’s climate justice and youth rights platforms. Ten of the young people were given paid fellowships and carried out responsibilities in all aspects of the campaign, such as voter engagement and fundraising.

New groups are recruiting poll workers to help fill shortages made worse by Covid-19. Poll Hero Project is an initiative created and led by young people that has recruited over 28,000 high school and college-age poll workers using social media. Power the Polls is a coalition of well-known brands that used social media outreach, digital marketing, and celebrity promotions to sign up over 530,000 volunteers. Both groups help navigate what can be a complicated process to sign up to work the polls.

The island nation of Indonesia is the world's second biggest polluter of marine plastics, which can be disastrous for its tourism industry, setting aside the obvious environmental hazards. But two sisters in Bali took on the problem head on in 2013 with Bye Bye Plastic Bags. After an online petition, the sisters launched massive beach cleanups, awareness campaigns, and community workshops. After enough momentum, the governor of Bali banned single-use plastic.

Crises and problems are well-covered in the media. When the media focuses instead on organizations that are doing social good, it has a better effect because then these organizations are more likely to receive support and expand their access.

To reach young voters more effectively, a company called Social Currant matched voter advocacy organizations such as NextGen America and Community Change Action with social media creators. The creators' posts about voting and civic engagement reached roughly 13 million people on TikTok and Instagram.

Amid a climate of targeted election misinformation, grassroots organizations such as One Arizona are intensifying their outreach to Latino voters, with a focus on connecting with younger generations through high school visits and outreach at music and cultural festivals. One Arizona has registered about 120,000 young voters in the state since March.

Onerous paperwork and required legal documents keep many youth - especially those not living with legal guardians - from taking part in city internships, so YouthForce NOLA worked with the city to pilot an internship program with fewer barriers. The streamlined application included workarounds for common issues, like allowing public school records to certify residency, accepting approval from non-legal guardians, and providing a checklist with exactly what records they need and how they can get them. The added support reduced anxiety among the youth and significantly increased retention in the internships.

Efforts aimed at recruiting student poll workers, some of whom aren’t yet eligible to vote, increased due to the COVID-19 pandemic. Monterey County ran registration drives, spoke in classrooms and other student-oriented events, and participated in California’s High School Voter Education Weeks, ultimately recruiting 107 students. The Georgia Youth Poll Worker Project used social media to recruit 1,000 young poll workers across the state. The organization is compiling “The Hitchhiker’s Guide to Starting a Poll Worker Project” to help other organizations similarly recruit and train young poll workers.