How first-time voters are being mobilized in Florida

Cleveland high school students created votecle.com, a website that centralizes information about local elections. A political alignment survey on the site assesses users’ opinions on important political issues to match them with local candidates. The group focuses outreach on drop-off voters, people who reliably vote in national elections but not local ones. These voters tend to be younger, on average, and cite a lack of information about local candidates and issues as the main reason for not voting. After creating the website, the group got a grant from Cleveland Votes to continue engaging young voters.

A group called Operation Libero in Switzerland has successfully rallied against rising right-wing populist groups by using different approaches like small-scale crowdfunding, eye-catching tongue-in-cheek campaigns, and viral social media videos. During one campaign, young Operation Libero volunteers handed out branded condoms to nightclubbers.

Ahead of Georgia's runoff election, organizations such as Georgia Youth Justice Coalition and Voters of Tomorrow pushed their outreach with Gen Z voters into high gear through text messages, phone calls, in-person conversations, and campaigns to get early voting centers on college campuses. Their efforts helped members of Gen Z outperform voters ages 25 to 40 in early and absentee voting during the runoff election.

To reach young voters more effectively, a company called Social Currant matched voter advocacy organizations such as NextGen America and Community Change Action with social media creators. The creators' posts about voting and civic engagement reached roughly 13 million people on TikTok and Instagram.

Amid a climate of targeted election misinformation, grassroots organizations such as One Arizona are intensifying their outreach to Latino voters, with a focus on connecting with younger generations through high school visits and outreach at music and cultural festivals. One Arizona has registered about 120,000 young voters in the state since March.

The Environmental Voter Project (EVP) is a nonpartisan nonprofit working to increase voter turnout among irregular voters who care about the environment. The EVP has 6,000 volunteers who contact infrequent voters in 17 states via text, phone, postcards, and door-knocking. Volunteers identify would-be voters who care about the environment but don’t actually talk about the environment. Instead, their goal is to engage voters and get them to vote regardless of whether anything related to environmental regulation is on the ballot. EVP uses peer-pressure and sends many reminders to get people to the polls.

Down Home North Carolina is a nonpartisan get-out-the-vote group that practices “deep canvassing” in rural areas to increase voter participation and elect progressive candidates. The technique involves one-on-one conversations that aim to connect on an emotional level, as a way to find common ground, and involves active listening to people and their concerns. Canvassers go door-to-door, and conduct outreach in public areas like Walmart and food banks, (though COVID-19 moved conversations to the phone) and particularly aim to connect with people who haven’t been engaged in the political process before.

Philly Youth Vote is a nonpartisan effort, organized by a local social studies teacher, to prepare 18-year-olds to vote. In addition to registering about 700 students in the summer of 2020, the group advocates changing social studies curriculum to include more lessons on civic participation. To connect students with on local issues that directly impact them, they brought 27 candidates to speak in 11 virtual classrooms. The students interviewed the candidates and other schools have used the recordings of the interviews as well. 74% of registered 18-year-olds in Philadelphia cast a ballot in 2020.

The Environmental Voter Project has contacted nearly 6.2 million non-voters that care about the environment in 17 states since 2015, estimating that over 733,000 of them now vote regularly. They identify voters using demographic and behavioral data, verify the data using surveys, and apply algorithms to predict “super environmentalists,” focusing on people who don’t vote. They concentrate on local elections, such as mayoral races, and call, text, and knock-on voters’ doors. They also fundraise, increasing donations from about $475,000 in 2017 to nearly $2.7 million in 2020, mostly from small donors.

Faith leaders from communities of color mobilized voters to support candidates and policies that empower Black and Brown people. Events such as “Souls to the Polls” and the coalition-run Black Church 75 initiative, registered new voters and urged them to the polls around issues such as police brutality and racial injustices. Support from Black church members is credited with helping elect Democratic candidates, including Democratic senators in Georgia, as well as passing ballot initiatives, such as Measure J in Los Angeles that would decrease police funding in favor of mental health and housing resources.