How Californians are resorting to crowdsourcing to get their Covid-19 vaccine

Community groups in under-vaccinated areas helped tens of thousands of people get vaccinated, made slightly easier since the FDA approval of the Pfizer-BioNTech vaccine and more employers requiring it. Nonprofits like the Bronx Rising Initiative, Vision Urbana, and Union Settlement are trusted messengers that have a long-standing presence in their communities. They understand their communities' needs and speak their language - both literally and figuratively. The groups conducted door-to-door educational outreach, signed people up for appointments and held community events where people could get the vaccine.

The Greater Lowell Health Alliance offered COVID-19 vaccines using a “block party” model where community members enjoy free food, music, activities, and even childcare, while also having access to information about vaccines in multiple languages as well as the ability to actually get vaccinated. This model reduced barriers for immigrants, refugees, and other people who don’t speak English fluently, as well as caregivers who can’t attend vaccine appointments due to their caregiving responsibilities. The relaxed environment, where loved ones can support each other, increased comfort with getting the vaccine.

To increase vaccination rates among Reno’s Latino/a population, organizers conducted outreach with congregants at a local church that offers Spanish-language masses. Confidence in clinic locations and feeling safe due to immigration status presented as the biggest obstacles keeping people from getting vaccinated, so organizers used the church to hold pop-up clinics. The initial outreach helped build trust and gave organizers a chance to provide information and answer questions. Hundreds turned out for each clinic and the vaccination rate among the surrounding Latino/a community increased from 22% to 41%.

When a teenager in Evanston, Illinois realized that senior citizens were facing difficulties securing Covid vaccination appointments due to technology barriers, he created a website to help eliminate some of the technological barriers. The site aggregates available appointments in the area so seniors don't have to go searching for them, which has consequently helped reduce stress for users of the website.

Search and rescue teams in Utqiaġvik and North Slope Borough, Alaska, work together with the coast guard to run rescue operations that budgetary and training restrictions would not allow them to do alone.

Toronto’s Vaccine Engagement Teams Grant has awarded $5.5 million to community organizations in 140 neighborhoods to hire and train local ambassadors for vaccine outreach. Because the ambassadors share a lived experience with the communities, they can effectively identify the barriers people face. The on-the-ground effort includes sharing information, advocating for community needs, and helping people access services. The outreach focuses on people often overlooked by government services, such as unhoused people and people who do not speak English or have precarious immigration status.

Building trust, engaging in personal conversations, and providing services that reduce barriers to getting vaccinated have helped increase the COVID-19 vaccination rates in some Cleveland neighborhoods. Posting information in local businesses and apartment building allows people to access information in private. Community health workers also meet people where they are in order to build relationships and gain their trust. Many community groups and health workers offer services that reduce common barriers to getting vaccinated, like transportation, child care, and wage replacement for taking time off.

To help protect the predominantly Black community in Sedgwick County, Kansas, the county collaborated with local leaders and residents to create an information and messaging campaign that specifically addressed community concerns. Although the funding allocated to these efforts wasn't as plentiful as community leaders were asking for, the targeted outreach has helped to increase communication and trust around public health messaging.

In India, citizen-led small-scale digital efforts are helping to connect Covid-19 patients with the resources, supplies, and medical equipment they need to survive. The citizen groups are largely using online platforms to crowdsource what they need, with some matching buyers and sellers and others "debunking inaccurate leads."

Sheikh Nuru Mohammed uses weekly sermons as imam at Al-Abbas mosque to dispel false information about the COVID-19 vaccine, inspiring hundreds of skeptical congregants to get vaccinated. He also turned the mosque into a vaccination center and 50 mosques have since done the same. Mohammed’s public vaccination and his sermons, which emphasize getting information from experts not social media posts, make an impact because it is coming from a trusted source rather than government officials. The mosque also delivered over 15,000 doses to people in the area, making an important connection with the local community.