Climate change activists look to increase voter turnout in 2022 and beyond

The Environmental Voter Project has contacted nearly 6.2 million non-voters that care about the environment in 17 states since 2015, estimating that over 733,000 of them now vote regularly. They identify voters using demographic and behavioral data, verify the data using surveys, and apply algorithms to predict “super environmentalists,” focusing on people who don’t vote. They concentrate on local elections, such as mayoral races, and call, text, and knock-on voters’ doors. They also fundraise, increasing donations from about $475,000 in 2017 to nearly $2.7 million in 2020, mostly from small donors.

In an effort to fix the climate movement’s voter turnout problem, the Environmental Voter Project’s 6,000 volunteers use behavioral and data science in their outreach campaigns to encourage environmentalists to become consistent voters so the issues they care about are prioritized by politicians.

Organizations in politically divided states like Arkansas, Idaho and Ohio are hard at work to protect direct democracy through community organizing and education. These groups have rallied to pass measures like minimum wage increases, medical marijuana and have even organized voters to fail ballot measures like Ohio’s recent Issue 1.

The Black Women’s PAC holds events and rallies that provide insight and knowledge for voters, candidates, and political insiders. They seek to increase the civic participation of Black women, including increasing the presence of Black women holding public office.

Down Home North Carolina is a nonpartisan get-out-the-vote group that practices “deep canvassing” in rural areas to increase voter participation and elect progressive candidates. The technique involves one-on-one conversations that aim to connect on an emotional level, as a way to find common ground, and involves active listening to people and their concerns. Canvassers go door-to-door, and conduct outreach in public areas like Walmart and food banks, (though COVID-19 moved conversations to the phone) and particularly aim to connect with people who haven’t been engaged in the political process before.

Faith leaders from communities of color mobilized voters to support candidates and policies that empower Black and Brown people. Events such as “Souls to the Polls” and the coalition-run Black Church 75 initiative, registered new voters and urged them to the polls around issues such as police brutality and racial injustices. Support from Black church members is credited with helping elect Democratic candidates, including Democratic senators in Georgia, as well as passing ballot initiatives, such as Measure J in Los Angeles that would decrease police funding in favor of mental health and housing resources.

Civic engagement organizers have decreased the gap between Republicans and Democrats in Georgia over the past several elections by increasing voter participation and leveraging the shifting state demographics. Groups conduct outreach to previously disenfranchised voters, recruit new voters, and seek to empower civic participation among Black and Asian American communities in particular, which helped Joseph Biden win the state in 2020. Organizers prioritize in-language organizing from trusted sources and connecting with communities on issues that are relevant and important to them.

All over the world, more than 2 million children and teens are participating in classroom walkouts in an effort to bring attention to the severity of climate change. Called, Fridays for the Future, leaders of the movement are gaining traction, and have developed a declaration that emphasizes their demand that world leaders do something to stop the rising global temperature. This movement was sparked by Sweden’s Greta Thunberg, who, at 16-years old, has started this movement, spoken to global leaders, and continues to do what’s needed to demand action in the face of climate change.

Climate change activist, Greta Thunberg, has sparked global action. The 16-year-old has started marches totalling over 1.5 million people, continuous protests and strikes, and spoken to world leaders at events such as the U.N Climate Change Conference and the World Economic Forum. Her activism has had noticeable impacts, like a decline in flight travel in Sweden, and spurring youth activism on an international scale.

Voter registration groups, such as Next Gen and the Florida Federation of Young Republicans, were the second most common method of getting new voters to register in Florida. To grab young voters, these organizations showed up in classrooms and club meetings and focused on issues that youth care about, including the cost of college and gun violence.