Accredited social health activists (ASHA) across India fight COVID-19 related misinformation on WhatsApp. ASHAs provide basic health care to people in their villages, which puts them on the frontline of treating COVID-19 patients and educating people to dispel the many myths about the virus and its treatments. ASHAs' local interactions often identify prevailing myths, which they quickly dispel in their face-to-face exchanges and by posting in the many local WhatsApp groups that have been created. The local groups have been an effective mode of educating people and helped ASHAs gain villagers’ trust.
Read MoreSheikh Nuru Mohammed uses weekly sermons as imam at Al-Abbas mosque to dispel false information about the COVID-19 vaccine, inspiring hundreds of skeptical congregants to get vaccinated. He also turned the mosque into a vaccination center and 50 mosques have since done the same. Mohammed’s public vaccination and his sermons, which emphasize getting information from experts not social media posts, make an impact because it is coming from a trusted source rather than government officials. The mosque also delivered over 15,000 doses to people in the area, making an important connection with the local community.
Read MoreCommunity health workers are a key part of Connecticut's public health response to COVID-19, particularly in marginalized communities. CHWs connect people to health care and other services, like rental assistance, help with contact tracing, and effectively increased vaccinations by taking the time to answer questions and dispel misinformation. Living in the communities they serve is a critical part of the model’s success and helps clients trust them more readily. The state now offers a CHW certification program, but the largely grant-funded model would be more sustainable with steady funding.
Read MoreResidents of California are working together to crowdsource where COVID-19 vaccinations are being offered, and who they're being offered to. While the state has failed to implement a transparent dissemination strategy, 70 volunteers joined forces to create a spreadsheet that keeps track of what clinics are offering the shot and what parameters must be met to receive it. Users have reported that they were able to schedule an appointment because of this effort.
Read MoreIn Nashua, New Hampshire, public health officials have set up a Covid-19 testing site in the parking lot of a church to better serve minority communities. The testing site caters to both drive-up and walk-up appointments, and those who setup the site, are also taking part in a community outreach program that aims to better disperse information to local residents.
Read MoreMembers of a local Black, LGBTQ+ community joined together with Chicago's COVID Rapid Response team to bring COVID-19 vaccinations to the city's Black and Latino LGBTQ+ population — a group that is severely lagging behind the general population in terms of vaccination rates.
Read MoreCommunity health workers from One World have gained community trust over the years and now go door-to-door to talk with residents about the COVID-19 vaccine and dispel misinformation. They provide resources in Spanish and carry vaccines in a refrigerated bag so residents can get vaccinated on the spot. The group has invested a lot of money, time, and personnel having intensely personal conversations with people. They also host pop-up clinics in the community and allow at-home vaccination appointments. The areas served by One World has seen more vaccinations than almost anywhere else in Nebraska.
Read MoreCommunity groups in under-vaccinated areas helped tens of thousands of people get vaccinated, made slightly easier since the FDA approval of the Pfizer-BioNTech vaccine and more employers requiring it. Nonprofits like the Bronx Rising Initiative, Vision Urbana, and Union Settlement are trusted messengers that have a long-standing presence in their communities. They understand their communities' needs and speak their language - both literally and figuratively. The groups conducted door-to-door educational outreach, signed people up for appointments and held community events where people could get the vaccine.
Read MoreThe Greater Lowell Health Alliance offered COVID-19 vaccines using a “block party” model where community members enjoy free food, music, activities, and even childcare, while also having access to information about vaccines in multiple languages as well as the ability to actually get vaccinated. This model reduced barriers for immigrants, refugees, and other people who don’t speak English fluently, as well as caregivers who can’t attend vaccine appointments due to their caregiving responsibilities. The relaxed environment, where loved ones can support each other, increased comfort with getting the vaccine.
Read MoreTo increase vaccination rates among Reno’s Latino/a population, organizers conducted outreach with congregants at a local church that offers Spanish-language masses. Confidence in clinic locations and feeling safe due to immigration status presented as the biggest obstacles keeping people from getting vaccinated, so organizers used the church to hold pop-up clinics. The initial outreach helped build trust and gave organizers a chance to provide information and answer questions. Hundreds turned out for each clinic and the vaccination rate among the surrounding Latino/a community increased from 22% to 41%.
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