Change the narrative: how a Swiss group is beating rightwing populists

A group called NextGen Wisconsin is using bounce houses, armies of field organizers, convenient voter registration tables, door knocking, and digital advertising to turn out historically high numbers of youth voters across the state. Other tactics included events with carnivals, petting zoos, therapy dogs, and giant connect four games. The idea is to turn voting into a fun and exciting event, with rallies around youth issues like gun control.

A suite of new voting apps are bringing new technologies to old organizing methods, like asking (or shaming) friends to vote and finding community leaders to encourage voter turnout. These old methods, now called "relational organizing," are coming back into fashion in an age of impersonal elections, when strangers often reach out to strangers to ask them to vote and campaigns spend millions on Facebook and television ads.

Cleveland high school students created votecle.com, a website that centralizes information about local elections. A political alignment survey on the site assesses users’ opinions on important political issues to match them with local candidates. The group focuses outreach on drop-off voters, people who reliably vote in national elections but not local ones. These voters tend to be younger, on average, and cite a lack of information about local candidates and issues as the main reason for not voting. After creating the website, the group got a grant from Cleveland Votes to continue engaging young voters.

A complex combination of successful fundraising campaigns, engaging with and energizing Black voters, and mobilizing the state’s other ethnic and racial groups helped Democrats flip Georgia blue in 2020. Large financial investments allowed organizers to implement effective voter education and registration campaigns and distribute the resources to areas where the need to mobilize voters was greatest. Organizers tapped into Black culture through food, music, and the Black church to energize voters. They also conducted multiracial, multi-ethnic, and multilingual outreach to engage other marginalized groups.

In an attempt to encourage voter turnout, Ariana Grande set up tables at concerts on her tour where fans could register to vote, or receive text alerts reminders for those who already had. The "ThankUNextGen" campaign, which plays on one of her song titles, has helped motivate younger voters.

Voter registration groups, such as Next Gen and the Florida Federation of Young Republicans, were the second most common method of getting new voters to register in Florida. To grab young voters, these organizations showed up in classrooms and club meetings and focused on issues that youth care about, including the cost of college and gun violence.

Universities are using competitions, music, and prizes to encourage civic engagement among students. Efforts are aided by a national study that allows schools to see how many of their students voted either locally or absentee.

In an effort to fix the climate movement’s voter turnout problem, the Environmental Voter Project’s 6,000 volunteers use behavioral and data science in their outreach campaigns to encourage environmentalists to become consistent voters so the issues they care about are prioritized by politicians.

Ahead of Georgia's runoff election, organizations such as Georgia Youth Justice Coalition and Voters of Tomorrow pushed their outreach with Gen Z voters into high gear through text messages, phone calls, in-person conversations, and campaigns to get early voting centers on college campuses. Their efforts helped members of Gen Z outperform voters ages 25 to 40 in early and absentee voting during the runoff election.

To reach young voters more effectively, a company called Social Currant matched voter advocacy organizations such as NextGen America and Community Change Action with social media creators. The creators' posts about voting and civic engagement reached roughly 13 million people on TikTok and Instagram.