Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure

The NewsRun is “a daily newsletter that summarizes Pakistan’s major stories of the day." It’s helping Pakistani people stay on top of the news. Some Pakistani people who live in the country get overwhelmed with the daily news cycle, while Pakistani’s living abroad might have a language barrier or lack the context to understand the news. The clear, direct language of the newsletter makes the news accessible. "The way it’s written is clear and it highlights all the key points I need to know." The newsletter has thousands of Instagram followers and a “20 to 30 percent daily open rate.”

Accredited social health activists (ASHA) across India fight COVID-19 related misinformation on WhatsApp. ASHAs provide basic health care to people in their villages, which puts them on the frontline of treating COVID-19 patients and educating people to dispel the many myths about the virus and its treatments. ASHAs' local interactions often identify prevailing myths, which they quickly dispel in their face-to-face exchanges and by posting in the many local WhatsApp groups that have been created. The local groups have been an effective mode of educating people and helped ASHAs gain villagers’ trust.

Wikipedia’s large number of volunteer editors document history in real time, while making sure different viewpoints are considered and avoiding misinformation. While other social media sites are hesitant to label unreliable sources and misinformation, Wikipedia clearly labels controversial and unproven topics and deploys many tools to avoid false information. A single page per topic makes monitoring easier, pages can be locked from new edits, and people who frequently make false edits can be banned. While it doesn’t claim to be a reliable source, editors do follow policies meant to keep out anything untrue.

Facebook, Twitter, and other social media sites defended against election-related disinformation campaigns by quickly identifying and removing fake accounts and putting labels and warnings on posts that made false claims of voter fraud and premature claims of victory. Instead of frictionless usability, they slowed or shut down core parts of their products such as limiting political ads, tweaking recommendation algorithms, and/or preventing sharing and comments on questionable posts. Threats will continue in the weeks ahead, but the companies have prevented widespread disinformation campaigns so far.

Shots Heard Round the World, is a physician-founded team of over 500 doctors, lawyers, nurses, and vaccine advocates who live around the world. When doctors, scientists, or others are attacked on social media for advocating the importance and safety of vaccines, the group steps in. Members take shifts around the clock and use a two-pronged approach. They hide, block, and report anti-vaccine bullies who post on advocates’ pages while also flooding the pages with supportive comments, mimicking the blitzing technique often used by anti-vaxxers.

As word of the coronavirus outbreak spread, so did misinformation, so the World Health Organization began working with big tech companies to put a stop to it. Collaborating with the likes of Pinterest, Google, Twitter, and Facebook, W.H.O. has posted content that disputes the incorrect information across platforms and sites in order to make "falsehoods harder to find in searches or on news streams."

When Facebook rolled out its Free Basics program offering internet services through a company-controlled portal, Indian activists launched the Save the Internet campaign to oppose the initiative and the practice of "zero-rating" on the grounds that these practices violated Net Neutrality. Through marches, social media organizing, and viral videos, the movement was able to sway public opinion and the Indian regulatory authority ultimately outlawed zero-rating.

In the 1980s, a virtual messaging network, then known as bulletin board systems (BBSs), acted as a support group for many who were in search of peer support and reliable information as the AIDS epidemic spread. Although the site was a grassroots effort with little to no financial stability, it grew to 500 daily users and 100 messages posted per day.

To combat the spread of conspiracy theories, researchers at Cambridge’s Social Decision Making Lab have created an interactive game that puts users in the shoes of "manipulators" to teach them how to "question social media posts that have the hallmarks of engineered virality." Although experts say playing the game just one time will likely not result in sustainable change, a similar game that focused on understanding how fake news was created found that users' beliefs in fake news decreased by an average of 21%.

The coronavirus pandemic has invigorated organizations working in the Baltics to counter disinformation, particularly from Russia, by flagging suspicious accounts, fake news, and hate speech. For example, Covid-19 led hundreds of Lithuanian medics to a group called the Elves to flag disinformation about the virus and related government responses. The groups partner with and receive funding from local and international sources, including Facebook and the Google News Innovation Fund. Some question whether highlighting stories, websites, and user accounts as fake might actually help to disseminate them further.