A group of moms on Facebook built an island of good-faith vaccine debate in a sea of misinformation

Santa Clara County City officials, together with the digital marketing agency XOMAD, paid 49 mico-influencers to promote COVID-19 vaccines and dispel misinformation. The micro-influencers were paid between $200 and $2,500, depending on their number of followers, frequency of posts, and level of engagement. Over two months, the influencers published 339 posts across Facebook, Twitter, TikTok, and Instagram, which received 2.5 million total views and impressions.

Accredited social health activists (ASHA) across India fight COVID-19 related misinformation on WhatsApp. ASHAs provide basic health care to people in their villages, which puts them on the frontline of treating COVID-19 patients and educating people to dispel the many myths about the virus and its treatments. ASHAs' local interactions often identify prevailing myths, which they quickly dispel in their face-to-face exchanges and by posting in the many local WhatsApp groups that have been created. The local groups have been an effective mode of educating people and helped ASHAs gain villagers’ trust.

Sheikh Nuru Mohammed uses weekly sermons as imam at Al-Abbas mosque to dispel false information about the COVID-19 vaccine, inspiring hundreds of skeptical congregants to get vaccinated. He also turned the mosque into a vaccination center and 50 mosques have since done the same. Mohammed’s public vaccination and his sermons, which emphasize getting information from experts not social media posts, make an impact because it is coming from a trusted source rather than government officials. The mosque also delivered over 15,000 doses to people in the area, making an important connection with the local community.

Verificovid was started by a group of friends to combat pandemic-related misinformation in Mexico. They work with a group of government doctors to identify, track, investigate, and disprove misinformation. The group posts infographics with updated COVID-19 statistics on social media – mainly Whatsapp and Telegram – and offers medical tips via short audio messages and texts. They prioritize fast-moving misinformation that could cause the most harm and, along with sharing the truth, they investigate the origin of the misinformation and teach the public how to identify and stop fake news.

A growing Generation Z movement is pushing back against social media companies and the pervasiveness of technology in young people’s lives, which can negatively impact mental health. LookUp is one organization that funds young people working to increase digital wellbeing. Funded initiatives include a youth summit that drew 1,200 people, apps that help people manage their social media usage and identify the connections to their wellbeing, and NoSo November, which urges young people to log off or delete all social media apps for the month of November as a group experience rather than an isolating one.

After becoming a COVID-19 hotspot, Guadalupe built partnerships and built trust among community members to effectively track cases, dispel misinformation, and increase vaccinations. The Town Council partnered with Pascua Yaqui tribal leaders, the broader Maricopa County, Native Health, and a COVID-19 response team composed of faculty, staff, and students at Arizona State University to lower infection rates. A combination of at-home testing, contact tracing and, eventually, vaccination events helped, as did the use of promotoras – community health workers who talk with residents to help ease anxiety.

A pre-existing resource directory formed by a consortium of local groups addressing community health allowed St. Landry Parish to react quickly to the COVID-19 pandemic and deploy resources more effectively. The network was quickly mobilized and representatives from government agencies, the police, hospitals, and business owners met daily to coordinate care, answer questions and dispel misinformation, and eventually, ensure access to vaccines.

Wayanad is the first district in Kerala to have vaccinated the entire adult population with at least one COVID-19 vaccine. Rather than waiting for people to make appointments, officials went door-to-door providing all adults with appointment times. The district’s efforts started early, setting up vaccine infrastructure and assigning people appointment dates by where they live. Rapid Response Teams conducted outreach and education efforts, particularly among tribal populations, and made sure people showed up at their appointment. Getting vaccinated with their neighbors also decreased vaccine hesitancy.

The Greater Lowell Health Alliance offered COVID-19 vaccines using a “block party” model where community members enjoy free food, music, activities, and even childcare, while also having access to information about vaccines in multiple languages as well as the ability to actually get vaccinated. This model reduced barriers for immigrants, refugees, and other people who don’t speak English fluently, as well as caregivers who can’t attend vaccine appointments due to their caregiving responsibilities. The relaxed environment, where loved ones can support each other, increased comfort with getting the vaccine.

To increase vaccination rates among Reno’s Latino/a population, organizers conducted outreach with congregants at a local church that offers Spanish-language masses. Confidence in clinic locations and feeling safe due to immigration status presented as the biggest obstacles keeping people from getting vaccinated, so organizers used the church to hold pop-up clinics. The initial outreach helped build trust and gave organizers a chance to provide information and answer questions. Hundreds turned out for each clinic and the vaccination rate among the surrounding Latino/a community increased from 22% to 41%.