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Art Galleries Respond to Virus Outbreak With Online Viewing Rooms

Robin Pogrebin

March 16, 2020 |

The New York Times |

Text |

800-1500 Words

Response Location: United States

Art galleries are pivoting their sales to online platforms due to closures from the coronavirus pandemic. In the past, similar versions of virtual viewing rooms have resulted in significant sales for some galleries, despite the limitations of not viewing the artwork in person. While this transition is made harder for smaller galleries because of the cost of implementation, some are experimenting with smaller-scale virtual performances or online stores.

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