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  • Be a geofence: The story behind the technology that millennial-led Mississippi Votes uses to help more young Mississippians vote

    R.L. Nave

    March 12, 2019 |

    Mississippi Today |

    Text |

    1500-3000 Words

    Response Location: United States, Jackson, Mississippi

    Geofencing, a smartphone technology typically associated with retail marketing, offers an innovative way to educate and register voters. In order to help mobilize voters in the face of shrinking turnout, the Mississippi nonprofit, Mississippi Votes, has implemented digital tools such as geofencing in its campaign. The initiative is part of the organization’s larger mission to create a culture of civic engagement.

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