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  • Direct-selling helps Indian farmers swerve food waste under lockdown

    Mary-Rose Abraham

    May 27, 2020 |

    Deutsche Welle (DW) |

    Text |

    800-1500 Words

    Response Location: India, Bengaluru, Karnataka

    As the spread of COVID-19 forced residents of Bengaluru into lockdown, farmers had to get creative to sell their goods and turned to social media channels to directly connect to consumers. For example, the Farm to Fork Bangalore Facebook page allowed a grape grower to sell about 400 kilograms of his crops that otherwise would have gone to waste. While direct-selling can be challenging for those who are not in urban centers, many farmers are rethinking their business models.

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