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Experiments show this is the best way to win campaigns. But is anyone actually doing it?

David Broockman Joshua Kalla

November 13, 2014 |

Vox |

Text |

1500-3000 Words

Response Location: United States

Research shows that having in-person interactions with voters is by far the best way to increase turnout. It’s not simply knocking on doors. It’s about having genuine conversations. But political campaigns typically spend almost all their money on TV ads instead.

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