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Profits at the Bottom of the Pyramid

Erik Simanis

October 01, 2014 |

Harvard Business Review |

Text |

Over 3000 Words

Response Location: United States

Too often socially useful businesses end up failing because they get ahead of themselves and end up not being profitable. Companies now can select from an 'opportunity map' of ventures that serve the poorest individuals, and are more likely to be profitable and sustainable.

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