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  • Why U.S. cities are enlisting micro-influencers to fight vaccine disinformation and hesitancy

    Erica Hellerstein

    August 11, 2021 |

    Coda Story |

    Text |

    1500-3000 Words

    Response Location: United States, Santa Clara County, California

    Santa Clara County City officials, together with the digital marketing agency XOMAD, paid 49 mico-influencers to promote COVID-19 vaccines and dispel misinformation. The micro-influencers were paid between $200 and $2,500, depending on their number of followers, frequency of posts, and level of engagement. Over two months, the influencers published 339 posts across Facebook, Twitter, TikTok, and Instagram, which received 2.5 million total views and impressions.

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  • ‘This is like having a fire, but having it almost every day:' Sunnyvale agency responds amid Bay Area coronavirus outbreak

    Erica Hellerstein

    March 18, 2020 |

    San Jose Mercury News |

    Text |

    Under 800 Words

    Response Location: United States, Sunnyvale, California

    Sunnyvale Community Services in California is staffed by volunteers – such as older residents and community and corporate groups – but the coronavirus outbreak has forced many to stay home, so City of Sunnyvale staff are helping to address the gap. The agency, which helps deliver resources to those in need, is using the newfound volunteers to help with their weekly food distribution efforts.

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