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How Beyond Meat became a $550 million brand, winning over meat-eaters with a vegan burger that 'bleeds'

Andrea Kramar Catherine Clifford

January 22, 2019 |

CNBC |

Video |

5-15 Minutes

Response Location: United States, El Segundo, California

Beyond Meat is a food brand getting acclaim for developing a hamburger replacement that helps save the large amount of energy and resources used to make a typical burger. They have sold over 25 million burgers since their launch, targeting both vegans and meat-eaters, and are backed by notable investors such as Bill Gates and Leonardo DiCaprio.

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