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Serving the base of the pyramid: five tips from emerging-market experts

Bruce Watson

May 30, 2014 |

The Guardian |

Text |

800-1500 Words

Response Location: United States, New York, New York

The Social Innovation Summit, hosted in New York City, examines five key elements that allow the strategy of marketing to the base of the pyramid to actually succeed, and the companies big and small that are leveraging this approach to sustainably break the cycle of poverty in varied industries for communities around the world.

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