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The problem with Facebook's plan to sign up 4 million voters

Alex Pasternack

July 03, 2020 |

FastCompany |

Text |

1500-3000 Words

Response Location: United States

In the past decade, Facebook's US voter engagement campaigns included registration and election-day reminders for its 61 million 18+ users and sharing friends’ voting behavior. One study attributes hundreds of thousands of more votes to these election campaigns, with friends’ voting behavior the strongest influencer. The California Secretary of State credits the 4th highest voter registration daily total to Facebook’s same day reminder. Criticisms include not releasing data for independent review and negative aspects of its influence like potential liberal biases and the 2016 Russian disinformation campaign.

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