Artwork stating 'Education Destroys Barriers', 'We Demand Treatment', and 'I Need A Chance'

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  • How to Sell the Coronavirus Vaccines to a Divided, Uneasy America

    To help address Covid vaccine hesitancy, the non-profit marketing firm Ad Council and its partners developed a multi-dimensional public service campaign. Relying on a balance between appealing to personal responsibility and to the desire to return to normalcy, they focused the messaging and their efforts on encouraging people to do their research and ask the questions that were stopping them from being vaccinated. Preliminary data indicate that the campaign has reached hundreds of thousands of people and encouraged conversations that have impacted the public attitude towards the vaccines.

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  • How Schools Can Help Kids Heal After A Year Of 'Crisis And Uncertainty'

    Students' mental health is becoming a higher priority for schools across the U.S. At Hernandez Middle School in Chicago, each day starts with a check-in from their teacher, along with a mindfulness lesson and other useful coping skills. In Washington, D.C., some schools are partnering with local mental health organizations to provide counseling services to students.

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  • Cassia ‘Connect' program aims to give every student access to immediate help

    The Connect program in Cassia, Idaho is making it easier for students experiencing mental health crises to get help. Students are able to call a phone number, which also has Spanish interpreters, where they can receive immediate crisis counseling, and set up an appointment with a local mental health professional all through the program. The Cassia County School District also pays for the first couple counseling sessions, while continuing to work with families in need of more long-term care. "Since its inception at least 538 students in the 5,400-student district have accessed Connect therapists."

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  • Nampa's in-school therapy partnerships lead to measurable success

    In-school therapy is an increasingly popular mental health support in Idaho schools. Through a partnership with local agencies, therapists are available at schools and are able to set appointments with students, without students or parents having to take time out of school or work to attend. "West Middle School documented a 53% drop in behavioral incidents and a 37% drop in absences among the students who participated in therapy during the first year of the partnership, in 2017-2018."

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  • A key to bridging the political divide: Sit down and talk?

    One Small Step seeks to decrease toxic polarization by bringing people of differing views and backgrounds together to talk. About 800 people have met in pairs in around 40 cities to talk about commonalities, such as family and spirituality, in addition to other issues facing the country. The conversations, which highlight people’s commonalities and help to humanize one another, are based on research that shows bringing people together face-to-face decreases prejudice and discrimination. Some of the recorded conversations become part of the StoryCorps podcast or were broadcast on NPR.

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  • Unifying America: ‘Braver Angels' Try To Bridge The Political Divide

    Braver Angels works to decrease political polarization by pairing up Republicans and Democrats for one-on-one conversations about each other’s political views and experiences. The goal of the conversations is to encourage understanding through talking and listening, not to change anyone’s views. Participants often find they share similar goals but just have different perspectives on how to achieve them. The group has about 15,000 members representing every state. Membership surged after the January 6th attack on the U.S. Capital, after which around 4,500 Braver Angels gathered virtually to try and heal.

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  • Seattle Is Using Psychology to Help People Avoid City Fines and Fees

    By redesigning the notices it mails to people who owe the city money for pet licenses or traffic and parking fines, Seattle's Innovation and Performance project greatly improved payment rates. The effort, based on behavioral economics concepts making payment seem easier and more in tune with social norms, has pumped hundreds of thousands of dollars more into city coffers while sparing residents the hassles and greater costs of not paying fees and fines when they're due.

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  • Medical Providers Are Taking Nature Therapy Seriously

    Medical providers are increasingly prescribing nature therapy – like walks, hikes, or recreational activities – as a way to help children and adults cope with life stressors. First popularized in Japan as "forest bathing," this practice has been shown to decrease a patient's anxiety and depression and increase their ability to concentrate.

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  • Georgia's Mental Health Champions

    Across Georgia, a community-based mental health care approach has decreased both the duration and frequency of hospitalization for clients. This approach relies on mental health and other healthcare specialists delivering care to clients via mobile teams.

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  • Why Health Care Companies Are Paying Workers To Get The COVID-19 Vaccine

    A hospital in California is offering employees a cash incentive to receive the Covid vaccine after witnessing widespread vaccine hesitancy amongst the health care staff. Although experts say it is debatable whether incentivizing vaccinations is a worthwhile approach to behavior change, the hospital has reported a "noticeable increase in the number of workers getting vaccinated" since offering the monetary bonus.

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