Wight Gift Card helping local businesses emerge from the pandemic


For 50p a month, businesses can be part of the Wight Gift Card scheme which offers £50 gift cards to spend in participating shops. Residents purchase the gift cards to support local businesses and the data shows that for every £50 gift card, people actually spend £82.50. Similar gift card schemes have successfully helped businesses in other cities withstand COVID-19 pandemic shutdowns. Initial data show that the Wight program has increased purchases at local businesses.

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