Why bother? Greater Cleveland's youth rise to the task of local civic engagement

In Michigan, a group of people decided they were done with gerrymandering: a political process in which district maps are redrawn to favor one party over another. They formed a group called “Voters Not Politicians,” and did what no one thought they would be able to do. “The crowdsourced campaign held 33 town-hall meetings in 33 days, wrote a ballot proposal to give redistricting powers to a citizens’ commission” and “collected 425,000 petition signatures in four months to secure a spot on Michigan’s ballot—a rare feat, usually accomplished only by hiring paid signature gatherers.”

A complex combination of successful fundraising campaigns, engaging with and energizing Black voters, and mobilizing the state’s other ethnic and racial groups helped Democrats flip Georgia blue in 2020. Large financial investments allowed organizers to implement effective voter education and registration campaigns and distribute the resources to areas where the need to mobilize voters was greatest. Organizers tapped into Black culture through food, music, and the Black church to energize voters. They also conducted multiracial, multi-ethnic, and multilingual outreach to engage other marginalized groups.

Efforts aimed at recruiting student poll workers, some of whom aren’t yet eligible to vote, increased due to the COVID-19 pandemic. Monterey County ran registration drives, spoke in classrooms and other student-oriented events, and participated in California’s High School Voter Education Weeks, ultimately recruiting 107 students. The Georgia Youth Poll Worker Project used social media to recruit 1,000 young poll workers across the state. The organization is compiling “The Hitchhiker’s Guide to Starting a Poll Worker Project” to help other organizations similarly recruit and train young poll workers.

A group called Operation Libero in Switzerland has successfully rallied against rising right-wing populist groups by using different approaches like small-scale crowdfunding, eye-catching tongue-in-cheek campaigns, and viral social media videos. During one campaign, young Operation Libero volunteers handed out branded condoms to nightclubbers.

Voter registration groups, such as Next Gen and the Florida Federation of Young Republicans, were the second most common method of getting new voters to register in Florida. To grab young voters, these organizations showed up in classrooms and club meetings and focused on issues that youth care about, including the cost of college and gun violence.

In an effort to fix the climate movement’s voter turnout problem, the Environmental Voter Project’s 6,000 volunteers use behavioral and data science in their outreach campaigns to encourage environmentalists to become consistent voters so the issues they care about are prioritized by politicians.

Philly Youth Vote is a nonpartisan effort, organized by a local social studies teacher, to prepare 18-year-olds to vote. In addition to registering about 700 students in the summer of 2020, the group advocates changing social studies curriculum to include more lessons on civic participation. To connect students with on local issues that directly impact them, they brought 27 candidates to speak in 11 virtual classrooms. The students interviewed the candidates and other schools have used the recordings of the interviews as well. 74% of registered 18-year-olds in Philadelphia cast a ballot in 2020.

A team of young people helped Kirsten Harris-Talley win a seat in the Washington state legislature. The 63 young people, ages 12 to 22, did more than the traditional behind the scenes work, like phone banking and door knocking. Rather, the young campaign workers participated in strategy meetings, ran the campaign’s Instagram account, and shaped the campaign’s climate justice and youth rights platforms. Ten of the young people were given paid fellowships and carried out responsibilities in all aspects of the campaign, such as voter engagement and fundraising.

Civic participation by youth advocacy groups registered tens of thousands of young voters and educated many more on election-related issues, including local and state ballot initiatives. Events held on zoom provided registration information and helped students connect with their peers, where they made pledges and plans to vote. Arizona PIRG Students New Voters Project educated 10,000 students this way, while CALPIRG Students' 500 volunteers registered 10,000 students, provided voter information to over 150,000 students, and made over 90,000 peer to peer Get Out the Vote contacts.

MyVote organized over 300 student volunteers, mostly in high school, to research candidates and their policies so that voters could have a “one-stop-shop” platform to learn about policy platforms of candidates running in national and local elections. The group covered the policies of all candidates from North Carolina, Florida, and Pennsylvania and voters used the guides at the polls to educate themselves on the candidates and issues. Since many of the volunteers are not old enough to vote, carrying out the voter education research helped them get involved in ways that are useful to the democratic process.