Ugly Is the New Look for Cigarette Packs


During the twentieth century, imagery on cigarette packs communicated that smoking was cool and young, and it encouraged young people, as well as adults, to smoke. In 2012, Australia started “unbranding the pack,” which standardized cigarettes without a brand and showed the physically gruesome effects of smoking with health factoids on the packaging. Since then, the World Health Organization has recommended this new kind of packaging and the idea has spread to other countries to scale the success.

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