The City That Chose Beauty Over Billboards


Grenoble, France, became the first European city to ban billboards from public spaces in 2015, after its mayor declined to renew a contract with the multinational advertising company JCDecaux. Over the following decade, the city dismantled 326 advertising devices, planted more than 50 trees in their place, and expanded regulations to cover private land, ultimately banning advertising across 90% of the city.

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