Minnesota's rural towns are fighting brain drain by rebranding


Minnesota officials are capitalizing on a population trend: despite negative population growth in rural areas among people in their twenties, people in their thirties and forties continue to move to rural places. Get Rural is a campaign to share information and opportunities to encourage families to make Minnesota their home, not just a tourist destination. By using marketing tactics and bringing different local groups to work together, the campaign hopes to see population changes in the future.

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