It's time to step away from the shiny object


By focusing on redefining a problem and finding a human-centered solution, government agencies can make more sustainable change than by merely using a temporary technology fix. In Anchorage, civil servants used behavioral design to redesign a debt collection letter. Though not so glamorous, this solution saved the government money, increased the rate of people who pay debts on time, and pushed the government to reassess their processes to better serve residents.

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