Grassroots Organizers Flipped Georgia Blue. Here's How They Did It.

Civic engagement organizers have decreased the gap between Republicans and Democrats in Georgia over the past several elections by increasing voter participation and leveraging the shifting state demographics. Groups conduct outreach to previously disenfranchised voters, recruit new voters, and seek to empower civic participation among Black and Asian American communities in particular, which helped Joseph Biden win the state in 2020. Organizers prioritize in-language organizing from trusted sources and connecting with communities on issues that are relevant and important to them.

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