Can optical illusions trick drivers into slowing down?


Lead-footed drivers are a problem everywhere, and cities around the world have struggled with ways to get vehicles to slow down, especially in dense areas where the risks to pedestrians are acute. One clever solution is popping up on numerous roads around the world: 3D decals on the pavement that look like floating blocks, speed bumps, or small children. The decals create an optical illusion that is proving to help slow down speedy drivers, and for a fraction of the cost of speed bumps or traffic cops.

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