Endangered rhinos are now being protected by powerful data analytics


To fight a recent surge in endangered rhino poaching, the South African government began utilizing data analytics typically used to study consumers to map out poaching networks. Piecing together data from sources as varied as the serial numbers on guns left behind in parks, police data, intelligence data, and social media posts that show relationships between people, the government was able to isolate a European supplier that supplied most of the poachers' guns.

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