A new lick of paint can be all it takes to make cities safer for pedestrians


Redesigning streets to be more pedestrian-friendly can have big impacts on traffic safety and local business. A fast, easy and cheap way to weigh the pros and cons of such changes is to simply redraw street lines using paint or chalk, then measure public response. After a day-long pilot in Sao Paulo, 97 percent of locals supported making the proposed changes permanent.

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