Antanas Mockus, former mayor of Bogotá, uses art to cultivate what he calls a "citizenship culture." During Colombia's peace negotiations, Mockus emphasized the importance of valuing life after so many years of killing and death with the slogan "Life is Sacred."

In La Paz, local government is using people dressed in zebra costumes to direct traffic and change the behavior of people who break the rules. La Paz borrowed the idea from Antanas Mockus, the former mayor of Bogota, who discovered that people are more afraid of being ridiculed than being punished. Through humor, the method has improved driving and people's moods on the streets, hospitals, and schools.